They Say I Need A New Website. Is It True? Here’s How To Know For Sure

Do I need a new website, though…?

Believe it or not, websites DO have to be updated up every couple of years – possibility more. The millennial era is all about what’s new and fresh, hence the reason why the youngins are replacing their iphones, clothes and furniture every few months! Trends and styles are essential, and keeping up with them is equally as important if you want to stay afloat in the competitive waters. 

“But why is it actually important?” you ask, possibility with a defeated sigh. Your website is the essence of your entire online presence. MOST potential clients will vet you either through your website or Google listing before ever picking up the phone to call, so you want to make sure that your first impression is the bomb. 

Seriously though – it’s worth it. It’s easy to let your online presence fall behind, so if you’re one of the superstars staying on top of it, you will see results. 

Here’s how to tell if it’s time for a fresh web presence

If you think your website is lookin’ good, read through some of our helpful hints below. We’ll go into detail about what signs to look out for to know if your site needs a refresh. Hopefully this will provide you with some clarity so you can make moves on adding some sparkle to your digital identity.

1. It’s not cutting it on mobile

According to HubSpot, “Mobile web traffic has consistently accounted for about half of all global web traffic since the beginning of 2017 (Statista, 2020).” That’s a big deal! Nearly 50% of all people searching the web are using their phones.

If you’re wondering why having a mobile responsive website is essential, that statistic pretty much sums it up. When creating a website on a desktop computer, it can be easy to overlook its appearance on phones and tablets. With that being said, if your website isn’t easy to navigate, has a slow load time, or is experiencing any glitches on mobile devices, then it’s time to make a change.

Think about it this way. Users who are looking at your site on their phones are on the go. They want to find what they’re looking for fast and with ease. They want to be able to scroll through quickly, skim through any text, and contact you in a moment’s notice.

How to make your website work for you

If you think everything is working perfectly, it’s a good idea to get a second and third opinion. Make sure others feel that it is easy to use as well. You can also use Google’s Mobile-Friendly Test to see how Google perceives your site’s responsiveness.

Take notes and use them to improve your site. From there you can determine what steps to take next. Perhaps it’s just a matter of making simple edits to your site. However, if you’re using an older platform or builder, you may need to rebuild on a more modern theme. Most current website builders come with built-in responsiveness such as WordPress’s Elementor theme. This may be the best way to ensure that everything looks clean and is usable on mobile devices. Who knows? A fresh look might be a great idea anyway!

2. Users are confused

It’s your website – the product of your creative brain – so it can be hard to be objective about it! Perhaps your site is easy for you to navigate – You know exactly where everything is and what to click for a specific result. However, remember that this might not be the case for other people. Most viewers are coming to your site with a fresh set of eyes, like they’re on a foreign planet.

If the goal with your site is to convert prospects, it’s 1000% essential that the vast majority of users can find what they need on your website immediately. Additionally, you’ll want to ensure that you’re providing valuable content to your target audience. 

It’s not always enough to have a blinking “call us now” button. Bringing in new customers is all about creating a relationship founded on trust and value. This is especially true if people are shopping around and looking at businesses just like yours. Who will they go for? Mostly likely the one that stood out and provided them with something others didn’t. 

How to make your website work for you

We suggest having a conversation with current or potential customers and asking them what they most want to see on your website. Also, once your site is ready to launch, have a few people go on and click around. Ask them about their unique experiences and how easy it was for them to navigate the site on a scale of 1 to 10. This will help you decide if you need to make more adjustments before your website goes live to the vast sea of the Internet. 

3. You’re not using your website as a marketing tool

As time goes on and the Internet expands beyond limitations, so do websites. Web design is an ever-evolving art and there will always be new trends on the rise. While it may have been acceptable to have a wall of text on one page 10 years ago, that’s not the case anymore. Now websites are dynamic and evolving works of art with greater capabilities than ever before. 

Naturally, with a great website comes great responsibility. With so many marketing ideas and cool new widgets, you have the ability to use your website as a powerful marketing tool like never before. If you’re not using your website to its full potential, then get excited because there’s so much room for you to grow.

How to make your website work for you

Here are some fun and creative ideas to use your website to its fullest potential: 

  • Run promotions → When visitors come to your website for the first time, it’s a great idea to provide them with a coupon. For example, there is a pop-up on your Home page that says “50% off your first purchase”. This is a great way to get customers through the door and start generating repeat business. 
  • Blog regularly → Blogs are amazing for SEO. By providing valuable content on your website, Google will prioritize your site over those that don’t. As a result, users are more likely to find you if you have answers to their questions and will have you at top of mind.
  • Generate lead magnets → It’s always a good idea to offer free content on your website. Why? Because everyone likes free stuff. All they have to do is provide their email in return so that you can email them your insightful lead magnet. The result? You can add them to your email list and continue marketing to them over time.

These are just a few ideas to get your creative juices flowing. Be unique and make sure your website stays up to date with relevant content!

4. It’s not quite turning heads

With such a wide variety of content on the web, it’s important to have a site that really stands out. That includes essential elements such as an attractive and unique aesthetic, captivating copy, and an interactive design. These are all components that help capture visitor attention when they enter your site and (hopefully) stay on it. 

Something we might forget about (especially as busy business-owners just trying to keep up with the day to day) is updating your design. You’ve probably noticed that websites look MUCH different now than they did 10 years ago, or even 1 year ago. Yup. Trends are evolving faster than ever. 

How to make your website work for you

If you’re starting to notice stark differences between your site’s design and more current sites, then that’s a strong indicator that change must come. 

Some examples of modern web design includes: 

  • Video embedded into headers 
  • Speedy load-time, especially if you have video on your site
  • Mobile responsive design (most people are on their phones these days)
  • Lead generation tactics such as free resources
  • A chat box for on-the-fly customer support
  • Web copy that demonstrates a solid identity and consistent tone
  • A honed color palette 
  • A consistent design and brand throughout all pages
  • High quality photos (it’s best if these are your photos rather than stock)
  • Clean and concise navigation – minimal is better
  • Modern web fonts
  • Clear and easy-to-locate calls to action

If you’re feeling overwhelmed by all of this, take a deep breath and relax. There are experts who can help make sure that your site evolves in a way that suits both you and your audience. Our team can help you achieve all of the above using a honed process that makes everything extremely easy for you and provides you with the site you deserve. 

5.  You’re just not getting enough visitors

This is something we hear far too often. “My site isn’t doing anything for me” or “I don’t even know if anyone sees my site…It’s just sitting there.” Guys, let’s be clear. This isn’t how things are supposed to be! You spent time and money on your glorious website and now you want everyone to see it (or at least the people who are likely to invest in your offering).

In short, your website needs to findable on search engines, ESPECIALLY Google, so that you always have the chance of getting seen by the right people when they’re looking to buy. Let’s put it this way. Someone types what they’re looking for into Google. All of these results pop up for them to click on, but yours isn’t one of them. That’s potentially a LOT of qualified customers missing out on YOUR business.

How to make your website work for you

You could be bringing in organic traffic without having to actively engage people through social media, paid ads, etc. How? By making sure your website is optimized on search engines and easy to find. That’s where search engine optimization, or SEO, comes in. SEO is all about making edits to your website so that Google starts putting it higher up in related search rankings. 

The easier you are to find on Google, the more leads you will generate over time. It’s straightforward. The goal is to out-compete your competitors so that you can get on the first page of the search engine. Of course, there’s a lot more to that story. Check out our SEO service to learn more about how we can help with this. 

So what’s the bottom line?

Hopefully, after reading through this post, you’ve got a pretty good idea about whether or not it’s time to update your site! At the end of the the day, just remember that your site should be working for you. Websites are far too important to sit and watch the traffic fly by. They’re dynamic, ever-changing, interactive and powerful tools that could be making a real difference for your business’s profitability. 

It’s a good rule of thumb to redesign a website every 2 to 3 years, but it’s also important to continuously update your existing site during that time. Change out the copy, switch up the photos, add blog posts, offer fresh content, monitor and improve SEO, and so on. 

It’s also helpful to partner with a company who can analyze and monitor your website over time to ensure that your traffic is staying on the upward trend and that you’re maintaining good visibility online. If you take the steps outlined above, you’ll start to see how your website can really work for you. 

Good Fight Marketing helps fortify the impact that ethical businesses have on global well-being by helping them get the word out, scale up and create lasting positive change on our planet. If you’re seeking personalized support with your green and sustainable marketing strategies, contact us at info@goodfightmarketing.com.